STRATEGIC CATEGORY 

The scoring in this category has increased weighting to the strategic thinking, effective planning as well as the scale and evidence of results.

The following areas will be scored:

  • Ambition and clarity of objectives - 15 points
  • Strategic thinking and innovative planning – 25 points
  • Effective execution and implementation of plans – 15 points
  • Scale and evidence of results – 25 points
  • Presentation of entry - 10 points
  • Quality and craft of writing – 10 points

Projects or campaigns can be Business to Business or Business to Consumer and to an internal or external audience.

Submissions can cover all aspects of brand development from a new product, service or innovation to a brand extension or brand revitalisation
£ 270.00
Early Bird £ 243.50 +VAT (20%)
Available until
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.
Sponsored by:

Submissions can cover any aspect of marketing used to develop business and brands in an international market or markets.
£ 270.00
Early Bird £ 243.50 +VAT (20%)
Available until
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Submissions are invited from any project or campaign that demonstrates strategic and creative excellence as well as the effectiveness from a sales promotion or direct marketing campaign.
£ 270.00
Early Bird £ 243.50 +VAT (20%)
Available until
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Submissions can cover all aspects of marketing planning and strategy from the development of resources and capabilities to market research leading to clear and useful insights
£ 270.00
Early Bird £ 243.50 +VAT (20%)
Available until
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.
Sponsored by:

This category recognises campaigns that demonstrate both marketing effectiveness and a meaningful, positive contribution to society. Submissions are welcomed from cause-related, charitable, or not-for-profit initiatives, and may address areas such as environmental sustainability, public health, and social inclusion. This includes (but is not limited to) work focused on diversity, equity, and inclusion across gender, race, LGBTQIA+ communities, disability, and mental health.
£ 270.00
Early Bird £ 243.50 +VAT (20%)
Available until
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.
Sponsored by:

Recognises marketing campaigns that achieve exceptional results on limited budgets, demonstrating strategic creativity, efficiency, and measurable impact while maximising resources to deliver meaningful business and audience outcomes.

(Eligible campaigns should have a total budget of £25,000 or less, including all creative, media, production, and associated costs.)
£ 270.00
Early Bird £ 243.50 +VAT (20%)
Available until
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.